Influence of Social Media and Instagram on the Womens Swimwear Market
Besides the influence of social media and Instagram on the women’s swimwear market, another important factor that affects the growth of the market is the cost of high-tech materials, which may restrict the market.
Synthetic swimwear is the fastest growing segment in the global market
Among the different types of fabrics used in swimwear, synthetic fabrics have gained a lot of attention. These materials are used to make swimsuits because they provide superior elasticity and durability. These are also available in many colours and patterns, which makes them popular among consumers.
Several fashion brands are now offering swimsuits made from recycled fabrics. This will help in improving the sustainability aspect of the market.
One of the biggest factors driving the growth of the swimwear industry is the increasing health consciousness among consumers. People are becoming more aware of the life-saving benefits of swimming. They are also becoming interested in swimming as a form of exercise. Increasing government funding for swimming pools is also a major contributor to the market’s growth.
Some of the innovative fabrics used in swimwear include UV protection and thermal insulation. They are also lessening the drag swimmers experience while moving through water.
The biggest restraints in the market are counterfeit goods and varying costs of raw materials. The high price of these materials makes it difficult to develop affordable products.
Premium is the fastest growing segment
During the last few years, the swimwear industry has witnessed a boom in terms of growth. This growth is attributed to the increasing trend of swimming as a recreational activity. Moreover, increased health consciousness among consumers also boosts the overall market growth.
Swimwear manufacturers are continuously introducing new products to meet the increasing demand of consumers. This growth will also be attributed to the use of advanced fabrics such as neoprene.
The swimwear market is expected to exhibit a high growth rate in the next few years. In particular, the e-commerce segment is expected to exhibit the highest growth rate in the coming years. E-commerce platforms provide consumers with a fast and convenient means of purchasing swimwear. These platforms also enable consumers to check the product’s availability in real-time.
In terms of segmentation, the global women sports and swimwear market is divided into mass, premium and e-commerce segments. The mass segment consists of lower middle class consumers. The mass segment accounted for the largest share of the global women sports and swimwear market in 2021.
Influence of Instagram on the market
Whether you’re a small start-up or a large retailer, Instagram is a powerful tool to connect with your customers. Not only can you post about your brand and show off your new lines, but you can also link up to your catalog and get your customers to buy with a click.
One of the coolest features Instagram has to offer is the ability to create content blocks and tag products. This makes it easy for brands to promote their products without wasting time on editing. And you can do so with up to 20 products in a multi-image post.
One of the most powerful features of Instagram is its ability to build a community. You can connect with your followers in a way that is personal and authentic.
Instagram is also one of the most visual social media platforms out there. That’s why it makes sense for swimwear brands to make the most of the platform. For instance, Tentsile, a brand that sells portable treehouses, has found success by leveraging user-generated content. This content provides social proof and saves Tentsile time. And it’s just one of many reasons why the brand has earned its status as an Instagram powerhouse.
Cost of high tech materials may restrict the market
During the past five years, the global swimwear market has witnessed steady growth in price development and value creation. The industry is also witnessing the introduction of new and innovative products by leading brands. However, the overall growth of the swimwear market is not expected to be very high.
The swimwear industry is experiencing significant changes in design trends and patterns. Companies are launching new products that are tailored to suit their customers. Additionally, a number of companies are launching sustainable swimwear to gain a competitive advantage in the market.
Despite this, there are still some restrictions that limit the growth of the global swimwear market. One of these is the social stigma related to swimwear. Specifically, swimming in public places has been a taboo for women in some countries. Another factor that has impacted the swimwear market is the reduced availability of swimming pools and fitness centres.
However, the swimwear industry is expected to witness strong growth in 2021. This is attributed to greater awareness of health and fitness. Additionally, a rise in family trips is expected to drive growth. Furthermore, the swimwear market is also witnessing an increase in the popularity of Asian brands.